The new faces of Tiffany & Co. are here, and the two of them make up one of the strongest power couples in the world. Is it Harry and Meghan? Not exactly. The newly-reunited Bennifer? No, but how amazing would that be?
Alas, the couple that’s been asked to represent one of the most glitzy brands on the planet is none other than the Carters. In the new campaign for the luxury jeweler, Beyoncé brings back Old Hollywood in stunning fashion.
Bey and Jay Take Tiffany & Co.
Of the Carters’ ad campaign, Alexandre Arnault, executive vice president of product and communications for Tiffany, said in a statement,
“Beyoncé and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”
There is no one more luxurious than Beyoncé, and we all know she loves the finer things in life…I mean, remember these lyrics from as far back as the ‘90s? Bey has always loved to spend her hard-earned cash on the most dazzling and high-quality products:
- The shoes on my feet (I bought ’em) / The clothes I’m wearing,(I bought ’em) / The rock I’m rocking (I bought it) – Independent Woman Part 1 (Destiny’s Child)
- This goes out to all my girls / That’s in the club rocking the latest / Who will buy it for themselves and get more money later – “Run the World (Girls)”
- I’m so reckless when I rock my Givenchy dress – “Formation”
- We livin’ lavish, lavish / I got expensive fabrics / I got expensive habits – “APESH*T”
Of course, Beyoncé doesn’t need her husband to buy her Tiffany & Co. jewelry, or anything at all for that matter. But she does allow him to share her presence and marvel at her beauty in the new ad campaign.
Beyoncé Wears the Legendary Tiffany Diamond
The Tiffany Diamond is thought to be one of the most important gemstone discoveries of the 19th century. The diamond is 128.52 carats, and Beyoncé is lucky enough to get to don the piece in this new ad campaign.
That’s a pretty big honor; the gemstone was first unearthed in 1877 in the Kimberley Mines of South Africa, and Charles Lewis Tiffany purchased it in 1878.
Beyoncé rocks the historic diamond like nobody else can. Check out some of the campaign here:
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The Famous New Faces of Tiffany
Tiffany is really stepping up its game when it comes to reaching younger markets. They seem to be doing so through the hiring of celebrity ambassadors who can bring some attention and diversity to the brand.
Jay-Z and Beyoncé are the only current couple to share an ad campaign for Tiffany, but they’re not the only celebrities who represent the brand. In June of this year, Tiffany announced that Tracee Ellis Ross, Anya Taylor-Joy, and Eileen Gu are all new ambassadors of the brand’s T1 collection.
Actress Tracee Ellis Ross said that she’s been dreaming of an opportunity like this since she was a child, saying, “All these years later, to be the face of this iconic brand and to represent the T1 collection is a dream come true.”
I can’t wait to see the future spreads Beyoncé and Jay will appear in. If Beyoncé gets to rock the legendary Tiffany Diamond now, imagine what she’ll get to borrow in the future!